A Warning For New Advertisers | Be Real Do Better – The Small Business Marketing Show, Ep 13

A Warning For New Advertisers | Be Real Do Better - The Small Business Marketing Show, Ep 13

Once you put yourself out there, the advertising and media sales reps will see and hear it and start to call.

That’s okay. They’re just doing their job.

Our responsibility as business owners and managers is to not let those interruptions pull as away from the important tasks of the day. And yet, we don’t want to necessarily slam doors closed on future opportunities either.

In this episode, we cover:

– What’s likely to happen after you become more visible with your advertising and marketing.

– Why pre-determining an activation plan, process and timeline for measurement is crucial to limiting short-term distractions that can limit your effectiveness.

– How to handle the inevitable interruptions and begin to sort out who may be a valuable resource for you at some point and who’s just in it for the sale.

Key Takeaway:

Have a plan for what methods you’re going to use to market your business for the next 6 – 12 months.

Pre-determine a point to review (perhaps once a quarter) to measure results and trends, and stick to it.

Decide in advance how you’re going to handle new people who call and drop-in. Write a script if you have to, but then stick with it so you can get back to the important tasks of the day while still leaving the door open to new opportunity for when you get to your next period of review.

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Resources

Free Guide: Better Marketing Results in 3, 2, 1 ... Go by Kevin Bulmer

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~ Get a free, personalized marketing assessment from Kevin: http://www.GearUpYourMarketing.com

~ Kevin’s podcast on personal and professional growth, “Journeys with the No Schedule Man:” Click Here

Other Episodes You Might Like …

If you enjoyed this video, I’m pretty sure you’ll like these ones as well:​

Are Radio & TV Still Relevant? | Be Real Do Better - The Small Business Marketing Show, Ep. 12 Using Your Own Voice | Be Real Do Better - The Small Business Marketing Show, Ep. 11 Bad Marketing Strategy: Inventory Overload | Be Real Do Better – The Small Business Marketing Show, Ep. 10

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