Are You a Caricature? | Be Real Do Better – The Small Business Marketing Show, Ep. 3

Are You a Caricature? | Be Real Do Better - The Small Business Marketing Show, Ep. 3Let’s suppose the marketing and communication you do for your business was represented by a drawing. Would it look more like a realistic portrait of you, or a cartoon caricature? In this episode, Kevin addresses:

– What he means by caricature and playing to stereotypes.

– Three common examples of caricature marketing, including the space Kevin considers himself to be occupying.

– What we sacrifice when we play to the caricature and how, even though some of those attributes might be accurate and may even even be appealing, it more often just blends us into looking like one big, bland cartoon.

Key takeaway:

Listen and look for examples of caricatures and playing to stereotypes with other advertisers and listen to your own voice as well. Is there some caricature in your marketing?

Listen to This Episode:

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Resources

Free Guide: Better Marketing Results in 3, 2, 1 ... Go by Kevin BulmerEnter your email to get Kevin’s Free PDF Guide: “Better Marketing Results in 3, 2, 1 … Go”

Or visit GetMarketingHelpNow.com

~ Get a free, personalized marketing assessment from Kevin: http://www.GearUpYourMarketing.com

~ Kevin’s podcast on personal and professional growth, “Journeys with the No Schedule Man:” Click Here

Other Episodes You Might Like …

If you enjoyed this video, I’m pretty sure you’ll like these ones as well:​

Selling Scarcity | Be Real Do Better The Small Business Marketing Show, Ep. 4 What Does “Small Business” Mean? | Be Real Do Better - The Small Business Marketing Show, Ep. 2 It’s About Connection | Be Real Do Better - The Small Business Marketing Show, Ep. 1

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