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Have you ever heard the term, “Less is more?” Or, put another way, “Do less, but do it better.” Instead, we humans seem to feel that we need to do everything. And in the world of small business marketing, that’s a dangerous game because it can quickly pull our effort and attention away from our most important tasks. Worse still
This used to be easier. As small business owner/operators, we used to just look for opportunities to “advertise.” And there’s still that. Except, there’s also this other word that keeps getting tossed around: Content. What exactly does that mean? And more specifically, what does it mean to someone operating a small business, community group or non-profit organization? In this episode,
Almost as soon as you’ve begun to engage in any kind of external marketing, you’re likely to be inundated with what seems like an endless parade of advertising and media sales reps. How should we handle that? In this episode, we cover: – Why it comes down to trusting your gut. Are they trying to help you or sell you?
Once you put yourself out there, the advertising and media sales reps will see and hear it and start to call. That’s okay. They’re just doing their job. Our responsibility as business owners and managers is to not let those interruptions pull as away from the important tasks of the day. And yet, we don’t want to necessarily slam doors
Are radio and TV still relevant, effective advertising options for local, small-to-midsize businesses? In radio’s case, I might argue that it’s survived in spite of itself, simply because of the fundamental fact of how easy it’s always been to access (you can’t watch TV in the shower, in the car or while you’re out for a jog … or at
On air and online, should we be using our own voice and showing our own face? Absolutely. With two exceptions: 1. If the thought of being seen or heard genuinely causes you major anxiety, I would never ask you to just “suck it up and do it.” I’ll leave it up to you to decide whether it’s something that just
Have you ever heard the old expression about trying to cram ten pounds of stuff into a five-pound bag? That’s inventory overload. It’s one of the most common – and ineffective – marketing strategies there is. It seems we’re so intent on proving our value and worthiness that we cram our ads full of what we think are features and
One of the questions I have been asked the most over the years is, “When is the best time for me to advertise?” Not to be glib about it, but my immediate reaction would always be to wonder, “Well, when are you open for business?” Most often, the question would come from someone running a small-to-midsize business who felt that
Do you know what it is that you really want? I’m asking because I didn’t, and I’m hearing this from so many other people that I know and care about that are facing – or have faced – something similar. I’ll give you an example: Many years ago, when I was in a really heavy transition phase in my life,
What are you competing for? Jake Thompson is Founder and Chief Encouragement Officer at Compete Every Day® a global lifestyle brand committed to reminding you that your life is worth fighting for. They strive to reignite the competitive fire already within you that’s necessary to achieve life’s victories. From a passion project to a worldwide motivational brand, Jake started Compete