Re: Brand Story & Strategy … What Do You STAND For?

Re: Brand Story & Strategy … What Do You STAND For?

Want to have an interesting conversation with your team? Try this: In discovering and implementing a magnetic brand story and...

Who Else Wants To Be An Underdog?

Who Else Wants To Be An Underdog?

I’m tired of being told I’m supposed to “position myself as an ‘expert’.” No thanks. I’ll ask a different question,...

What’s Driving You? (Fear vs. Desire)

What’s Driving You? (Fear vs. Desire)

What do you feel is driving you most often: Fear? Or desire? That sounds like a very simple question, but...

DON’T Read This! (Forget, Worry, Disturb & Pink Elephants)

DON’T Read This! (Forget, Worry, Disturb & Pink Elephants)

“Don’t think of a pink elephant.” It’s an old phrase, but it illustrates an important point. Even though we’re specifically...

Timeless Skills That Pay The Bills

Timeless Skills That Pay The Bills

An acquaintance of mine pulled me aside at the gym the other day. Like me, he’s in his mid 40’s....