Business & Marketing

Here’s The Real “Problem” | Be Real Do Better – The Small Business Marketing Show, Ep. 20

Here’s The Real “Problem” | Be Real Do Better – The Small Business Marketing Show, Ep. 20

Feeling that we’re marketing ourselves effectively is just one of many common business “problems.” But, almost always, there is a deeper, simpler, more fundamental “problem” beneath that problem. Once we turn our attention to it, and actually do something about it, many of the other common “problems” related to business – marketing included – suddenly seem to be solve themselves....

Choosing a Web Address | Be Real Do Better – The Small Business Marketing Show, Ep. 19

Choosing a Web Address | Be Real Do Better – The Small Business Marketing Show, Ep. 19

Everybody’s got access to Google, so as long as I hear your name it’s easy to find you, right? Not necessarily. Plus, I the more work I have to do to find you, the more likely it is that I may find a lot of others in your category in the process. It’s still a good idea to make it...

Facebook Page Basics | Be Real Do Better – The Small Business Marketing Show, Ep. 18

Facebook Page Basics | Be Real Do Better – The Small Business Marketing Show, Ep. 18

It’s not 2008 anymore, and the distribution models of some social media platforms have changed significantly since then. If you are looking to effectively connect and communicate your small business or organization using Facebook, there are a few basic things you’ll want to know. In this episode… – How it used to be 10 years ago. – How it is...

Make The Media Want You – Lisa Brandt | Journeys with the No Schedule Man, Ep. 81

Make The Media Want You – Lisa Brandt | Journeys with the No Schedule Man, Ep. 81

Can you step out of your own story long enough to see yourself from an outside perspective? Are you able to honestly and objectively consider yourself and your activities from someone else’s viewpoint, and then ask and answer the question: Why would they care? This week, we’re joined by Lisa Brandt, who describes herself on her website as “An experienced...

The Grind of Staying Relevant | Be Real Do Better – The Small Business Marketing Show, Ep. 17

The Grind of Staying Relevant | Be Real Do Better – The Small Business Marketing Show, Ep. 17

So you want your business  to be top-of-mind? There’s something you should know: There is no “there.” You’ll never fully “arrive.” It’s a process, a grind. Forever. If you’re going to be in business, you may as well accept it. It’s just part of the deal. In this episode, I give some examples of why we must think of marketing as habitual...

Get Off Of Social Media If … | Be Real Do Better – The Small Business Marketing Show, Ep. 16

Get Off Of Social Media If … | Be Real Do Better – The Small Business Marketing Show, Ep. 16

Have you ever heard the term, “Less is more?” Or, put another way, “Do less, but do it better.” Instead, we humans seem to feel that we need to do everything. And in the world of small business marketing, that’s a dangerous game because it can quickly pull our effort and attention away from our most important tasks. Worse still...

What Is “Content?” | Be Real Do Better – The Small Business Marketing Show, Ep. 15

What Is “Content?” | Be Real Do Better – The Small Business Marketing Show, Ep. 15

This used to be easier. As small business owner/operators, we used to just look for opportunities to “advertise.” And there’s still that. Except, there’s also this other word that keeps getting tossed around: Content. What exactly does that mean? And more specifically, what does it mean to someone operating a small business, community group or non-profit organization? In this episode,...

How To Handle Ad Reps | Be Real Do Better – The Small Business Marketing Show, Ep. 14

How To Handle Ad Reps | Be Real Do Better – The Small Business Marketing Show, Ep. 14

Almost as soon as you’ve begun to engage in any kind of external marketing, you’re likely to be inundated with what seems like an endless parade of advertising and media sales reps. How should we handle that? In this episode, we cover: – Why it comes down to trusting your gut. Are they trying to help you or sell you?...

A Warning For New Advertisers | Be Real Do Better – The Small Business Marketing Show, Ep 13

A Warning For New Advertisers | Be Real Do Better – The Small Business Marketing Show, Ep 13

Once you put yourself out there, the advertising and media sales reps will see and hear it and start to call. That’s okay. They’re just doing their job. Our responsibility as business owners and managers is to not let those interruptions pull as away from the important tasks of the day. And yet, we don’t want to necessarily slam doors...

Are Radio & TV Still Relevant? | Be Real Do Better – The Small Business Marketing Show, Ep. 12

Are Radio & TV Still Relevant? | Be Real Do Better – The Small Business Marketing Show, Ep. 12

Are radio and TV still relevant, effective advertising options for local, small-to-midsize businesses? In radio’s case, I might argue that it’s survived in spite of itself, simply because of the fundamental fact of how easy it’s always been to access (you can’t watch TV in the shower, in the car or while you’re out for a jog … or at...