Business & Entrepreneurship

3 Lazy Phrases That Hurt More Than They Help In Small Business Marketing

3 Lazy Phrases That Hurt More Than They Help In Small Business Marketing

There are three really common phrases that are like traps, that I believe hurt more than help your small business marketing message. They seem really common because other people are using them. But have you ever considered the reason why? Those people (businesses) are running into the same challenge that you and I are running into: They’re really busy, they’re...

Small Business Marketing & Bad Sales Pitches: The Put Down

Small Business Marketing & Bad Sales Pitches: The Put Down

Here’s yet another thing I didn’t understand when I was younger: Everybody’s selling something. Absolutely everyone is selling. And the way they try to sell will tell you a lot about the way they’re going to service after the sale. But you might be thinking, “Well, wait a minute. I don’t work in sales!” Maybe not. But you’re selling. You’re selling yourself...

Putting People First – Jim Estill | Journeys with the No Schedule Man, Ep. 60

Putting People First – Jim Estill | Journeys with the No Schedule Man, Ep. 60

Can you build a business worth multiple hundreds of millions of dollars, and even a multi-billion dollar business, by putting people first and doing the right thing? The answer must be yes, because that’s what Jim Estill does. I’ve recently been re-reading Bob Proctor’s book, “You Were Born Rich.” In it, he reminds us to, “love people and use money.”...

I Got No Strings & It Ain’t Easy Being Green

I Got No Strings & It Ain’t Easy Being Green

Transcript: Kermit talking: “Hi, ho! Kermit the frog here. Hmm. Doesn’t seem to be anyone around. Perhaps … a song? (Singing) “♫ I got no strings ♫ To hold me down ♫ To make me fret ♫ Or make me frown ♫ I had strings but now I’m free ♫ There are no strings on me!” Kevin: “Hey Kermit?” Kermit:...

Elevator Pitch Paralysis? Don’t Let The Start Stop You.

Elevator Pitch Paralysis? Don’t Let The Start Stop You.

In the world of online marketing, the common wisdom is to know who your “avatar” is. You’ll be encouraged to visualize your exact perfect customer, how they behave, where they are, what they do and how that relates to your specifically targeted niche. From a marketing and business standpoint, and in a general sense, it’s good and necessary advice and...

You’ve Got To Go Or You’ll Never Know – Mike Pierce | Journeys with the No Schedule Man, Ep. 59

You’ve Got To Go Or You’ll Never Know – Mike Pierce | Journeys with the No Schedule Man, Ep. 59

How can you really ever know what your limits are unless you are constantly testing and challenging them? And when times are tough, how does one continue to pour hope into people? Mike Pierce, better known as “Antarctic Mike,” is a professional speaker who works with organizations that want to find, engage and keep the best-performing people. And, boy, can...

Why “More Of The Same” Won’t Work In Small Business Marketing

Why “More Of The Same” Won’t Work In Small Business Marketing

If you’re trying to get people’s attention for any reason, you’re a marketer. Business, blog, lemonade stand; makes no difference. If you want people to know you, marketing is on your radar whether you’re aware of it or not. And if you’re engaged in marketing, you’re probably thinking you should be screaming the same message louder than you are right...

Reinvention (Agility & Acting on Impermanence)  | Journeys with the No Schedule Man, Special Edition 3 of 4

Reinvention (Agility & Acting on Impermanence) | Journeys with the No Schedule Man, Special Edition 3 of 4

The question is … are you a willing participant in your constant reinvention? It’s happening to you, and to your business, whether you choose to participate or not. I believe that life is a constant process of reinvention. Call it evolution or whatever you like, but impermanence is a fundamental fact of life and yet it’s something that we, as...

Possibility (The Story of Voices.com) – Journeys with the No Schedule Man | Special Edition 1 (of 4)

Possibility (The Story of Voices.com) – Journeys with the No Schedule Man | Special Edition 1 (of 4)

The question is: How do we get from here to there? Or in other words, how can we get from where we are to where we want to be? Or at least, where we think we want to be? If you’re reading this, you have stumbled across a living, breathing and constantly evolving attempt to address that question. It took...

Cutting Corners – What’s The Cost?

Cutting Corners – What’s The Cost?

Transcript: I can’t quite get my Grandpa’s voice out of my head, making me accountable for the fact that I know that I’m sometimes guilty of trying to take shortcuts. Bear with me for a moment while I pretend that I’m a car and that this (pointing to a parking lot) is an actual road so I can show you...