Business & Marketing

How To Handle Ad Reps | Be Real Do Better – The Small Business Marketing Show, Ep. 14

How To Handle Ad Reps | Be Real Do Better – The Small Business Marketing Show, Ep. 14

Almost as soon as you’ve begun to engage in any kind of external marketing, you’re likely to be inundated with what seems like an endless parade of advertising and media sales reps. How should we handle that? In this episode, we cover: – Why it comes down to trusting your gut. Are they trying to help you or sell you?...

A Warning For New Advertisers | Be Real Do Better – The Small Business Marketing Show, Ep 13

A Warning For New Advertisers | Be Real Do Better – The Small Business Marketing Show, Ep 13

Once you put yourself out there, the advertising and media sales reps will see and hear it and start to call. That’s okay. They’re just doing their job. Our responsibility as business owners and managers is to not let those interruptions pull as away from the important tasks of the day. And yet, we don’t want to necessarily slam doors...

Are Radio & TV Still Relevant? | Be Real Do Better – The Small Business Marketing Show, Ep. 12

Are Radio & TV Still Relevant? | Be Real Do Better – The Small Business Marketing Show, Ep. 12

Are radio and TV still relevant, effective advertising options for local, small-to-midsize businesses? In radio’s case, I might argue that it’s survived in spite of itself, simply because of the fundamental fact of how easy it’s always been to access (you can’t watch TV in the shower, in the car or while you’re out for a jog … or at...

Using Your Own Voice | Be Real Do Better – The Small Business Marketing Show, Ep. 11

Using Your Own Voice | Be Real Do Better – The Small Business Marketing Show, Ep. 11

On air and online, should we be using our own voice and showing our own face? Absolutely. With two exceptions: 1. If the thought of being seen or heard genuinely causes you major anxiety, I would never ask you to just “suck it up and do it.” I’ll leave it up to you to decide whether it’s something that just...

Bad Marketing Strategy: Inventory Overload | Be Real Do Better – The Small Business Marketing Show, Ep. 10

Bad Marketing Strategy: Inventory Overload | Be Real Do Better – The Small Business Marketing Show, Ep. 10

Have you ever heard the old expression about trying to cram ten pounds of stuff into a five-pound bag? That’s inventory overload. It’s one of the most common – and ineffective – marketing strategies there is. It seems we’re so intent on proving our value and worthiness that we cram our ads full of what we think are features and...

When Should I Advertise? | Be Real Do Better – The Small Business Marketing Show, Ep. 9

When Should I Advertise? | Be Real Do Better – The Small Business Marketing Show, Ep. 9

One of the questions I have been asked the most over the years is, “When is the best time for me to advertise?” Not to be glib about it, but my immediate reaction would always be to wonder, “Well, when are you open for business?” Most often, the question would come from someone running a small-to-midsize business who felt that...

Compete Every Day – Jake Thompson | Journeys with the No Schedule Man, Ep. 79

Compete Every Day – Jake Thompson | Journeys with the No Schedule Man, Ep. 79

What are you competing for? Jake Thompson is Founder and Chief Encouragement Officer at Compete Every Day® a global lifestyle brand committed to reminding you that your life is worth fighting for. They strive to reignite the competitive fire already within you that’s necessary to achieve life’s victories. From a passion project to a worldwide motivational brand, Jake started Compete...

Branding vs. Call to Action | Be Real Do Better – The Small Business Marketing Show, Ep. 8

Branding vs. Call to Action | Be Real Do Better – The Small Business Marketing Show, Ep. 8

Most of us likely know somebody like this: a coworker, extended family member, friend of a friend. Every time you see them, they’re asking you for something. You likely know the type: forever in need of a favour, hat perpetually in hand, asking all the time. We all need to ask for something sometimes. It’s healthy and necessary. But if...

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

How much do you like being nagged, bothered, rushed, hurried? Do you appreciate it when someone tells you to “hurry up?” Me neither. Why then would we think that it’s a good idea to try and sell ourselves that way? In most small business marketing scenarios, whatever is being advertised will be in greater supply than the demand for that...

Why Do People Buy From You? | Be Real Do Better – The Small Business Marketing Show, Ep. 6

Why Do People Buy From You? | Be Real Do Better – The Small Business Marketing Show, Ep. 6

One of “The Four Agreements” recommended by Don Miguel Ruiz in his landmark book (which I recommend everyone should read) is to not make assumptions. And yet, an astonishingly high percentage of us gear our marketing message and efforts toward what we assume people are looking for and might want to hear. Today, Kevin goes over: – A specific example...