Business & Marketing

What Does “More” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 5

What Does “More” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 5

Do you have a specific plan for growing your business and method to periodically measure and adjust that plan, or are you just “riding by the seat of your pants,” hoping things will get better? In Episode 5, we cover: – An example of a typical conversation between a small business owner or manager and a local advertising rep. –...

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Is there anyone who honestly believes that we are ever going to run out of good deals on cars, furniture sales, online courses or any other commonly advertised product? In this episode, Kevin discusses: – Why selling scarcity can actually contradict the rest of your message and plant the seed of distrust in your potential customer’s mind. – Why businesses...

Are You a Caricature? | Be Real Do Better – The Small Business Marketing Show, Ep. 3

Are You a Caricature? | Be Real Do Better – The Small Business Marketing Show, Ep. 3

Let’s suppose the marketing and communication you do for your business was represented by a drawing. Would it look more like a realistic portrait of you, or a cartoon caricature? In this episode, Kevin addresses: – What he means by caricature and playing to stereotypes. – Three common examples of caricature marketing, including the space Kevin considers himself to be...

What Does “Small Business” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 2

What Does “Small Business” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 2

How do you define what a small business is? In this episode, I clarify who exactly I’m hoping to help with this show, along with: – My definition of what I consider to be a “small business” when it comes to marketing. – The one key factor that helps me determine whether or not things can start getting done to...

It’s About Connection | Be Real Do Better – The Small Business Marketing Show, Ep. 1

It’s About Connection | Be Real Do Better – The Small Business Marketing Show, Ep. 1

It’s common question among small business owners and entrepreneurs: “How do I get my name out there?” In the introductory episode of “Be Real Do Better – The Small Business Marketing Show,” I’m offering what I feel is a much more effective question to consider, along with: – What the show is for. – What do I mean when I...

Millennials Are Not The Problem | Mindset Coaching

Millennials Are Not The Problem | Mindset Coaching

I feel like I’m hearing from a lot of people, who are my age and up, about how much they think they’re struggling with Millennials. I hear things like: “They’re too entitled..” “They’re too tied to their technology” “We don’t know how to work with them.” “We can’t reach them.” “We can’t communicate with them.” “We don’t understand them!” I...

Creating Miracles – Nichole Wynter | Journeys with the No Schedule Man, Ep. 76

Creating Miracles – Nichole Wynter | Journeys with the No Schedule Man, Ep. 76

What would have to change in your life for you to consider it a “miracle?” Today, we’re joined by Nichole Wynter, a Miracle Life Coach. Nichole helps ambitious business women materialize miracles in their business and in their lives. Stay up-to-date on future episodes: Among the many areas where Nichole helps her clients: managing their distractions, overcoming the need to...

Flush the Fear – Beth Allen | Journeys with the No Schedule Man, Ep. 75

Flush the Fear – Beth Allen | Journeys with the No Schedule Man, Ep. 75

If I could take one of your fears and flush it away forever, which would it be? What if we could flush them all? That’s a huge part of what Beth Allen helps people do, and she’s joining us today to share her story, which I suspect you’re really going to love. A little bit about Beth: she is the...

1 Thing Sure to Take Down Google & Amazon … Eventually

1 Thing Sure to Take Down Google & Amazon … Eventually

My dinosaur friends and I (see video) were just having a little discussion about what it will be that will someday take down Google, or maybe make Amazon look irrelevant, or make what we currently view as “social media” seem quaint and out of date. Now maybe you’re saying, “That’ll never happen,” to which we’d respond … “You haven’t been...

Fun, Freedom & Flow – Matthew Kimberley | Journeys with the No Schedule Man, Ep. 73

Fun, Freedom & Flow – Matthew Kimberley | Journeys with the No Schedule Man, Ep. 73

What do you think would happen, in work and at home, if you were to allow yourself to be exactly who you are, embrace who you are not, connect with the people for whom you are a fit, and joyfully wish all others well as you let them go along on their own unique path, with or without you? I...