Mindset

Becoming a Money Magician – Cheryl Campbell | Journeys with the No Schedule Man, Ep. 82

Becoming a Money Magician – Cheryl Campbell | Journeys with the No Schedule Man, Ep. 82

The question this week is: When it comes to money, are you a magician, a tyrant or a fool? Or, perhaps you’re like me: a former “innocent” who is currently trying to get away from acting like a “creator/artist.” Today, we’re talking about money, and more specifically, our individual relationship, mindset and habit patterns related to money and the common...

Do You Know What Motivates You? | Mindset Coaching

Do You Know What Motivates You? | Mindset Coaching

Do you know what it is that you really want? I’m asking because I didn’t, and I’m hearing this from so many other people that I know and care about that are facing – or have faced – something similar. I’ll give you an example: Many years ago, when I was in a really heavy transition phase in my life,...

Compete Every Day – Jake Thompson | Journeys with the No Schedule Man, Ep. 79

Compete Every Day – Jake Thompson | Journeys with the No Schedule Man, Ep. 79

What are you competing for? Jake Thompson is Founder and Chief Encouragement Officer at Compete Every Day® a global lifestyle brand committed to reminding you that your life is worth fighting for. They strive to reignite the competitive fire already within you that’s necessary to achieve life’s victories. From a passion project to a worldwide motivational brand, Jake started Compete...

Branding vs. Call to Action | Be Real Do Better – The Small Business Marketing Show, Ep. 8

Branding vs. Call to Action | Be Real Do Better – The Small Business Marketing Show, Ep. 8

Most of us likely know somebody like this: a coworker, extended family member, friend of a friend. Every time you see them, they’re asking you for something. You likely know the type: forever in need of a favour, hat perpetually in hand, asking all the time. We all need to ask for something sometimes. It’s healthy and necessary. But if...

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

How much do you like being nagged, bothered, rushed, hurried? Do you appreciate it when someone tells you to “hurry up?” Me neither. Why then would we think that it’s a good idea to try and sell ourselves that way? In most small business marketing scenarios, whatever is being advertised will be in greater supply than the demand for that...

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Is there anyone who honestly believes that we are ever going to run out of good deals on cars, furniture sales, online courses or any other commonly advertised product? In this episode, Kevin discusses: – Why selling scarcity can actually contradict the rest of your message and plant the seed of distrust in your potential customer’s mind. – Why businesses...

Are You a Caricature? | Be Real Do Better – The Small Business Marketing Show, Ep. 3

Are You a Caricature? | Be Real Do Better – The Small Business Marketing Show, Ep. 3

Let’s suppose the marketing and communication you do for your business was represented by a drawing. Would it look more like a realistic portrait of you, or a cartoon caricature? In this episode, Kevin addresses: – What he means by caricature and playing to stereotypes. – Three common examples of caricature marketing, including the space Kevin considers himself to be...

What Does “Small Business” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 2

What Does “Small Business” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 2

How do you define what a small business is? In this episode, I clarify who exactly I’m hoping to help with this show, along with: – My definition of what I consider to be a “small business” when it comes to marketing. – The one key factor that helps me determine whether or not things can start getting done to...

It’s About Connection | Be Real Do Better – The Small Business Marketing Show, Ep. 1

It’s About Connection | Be Real Do Better – The Small Business Marketing Show, Ep. 1

It’s common question among small business owners and entrepreneurs: “How do I get my name out there?” In the introductory episode of “Be Real Do Better – The Small Business Marketing Show,” I’m offering what I feel is a much more effective question to consider, along with: – What the show is for. – What do I mean when I...

Want To Feel Good More Of The Time? | Mindset Coaching

Want To Feel Good More Of The Time? | Mindset Coaching

As unique as we all are as individuals, I feel there are a short list of things that most of us have in common. For instance, I’m willing to go way out on a limb and guess that most human beings would like to feel better more of the time. I certainly would. The question is, are we allowing for...