Podcasts

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

How much do you like being nagged, bothered, rushed, hurried? Do you appreciate it when someone tells you to “hurry up?” Me neither. Why then would we think that it’s a good idea to try and sell ourselves that way? In most small business marketing scenarios, whatever is being advertised will be in greater supply than the demand for that...

Why Do People Buy From You? | Be Real Do Better – The Small Business Marketing Show, Ep. 6

Why Do People Buy From You? | Be Real Do Better – The Small Business Marketing Show, Ep. 6

One of “The Four Agreements” recommended by Don Miguel Ruiz in his landmark book (which I recommend everyone should read) is to not make assumptions. And yet, an astonishingly high percentage of us gear our marketing message and efforts toward what we assume people are looking for and might want to hear. Today, Kevin goes over: – A specific example...

What Does “More” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 5

What Does “More” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 5

Do you have a specific plan for growing your business and method to periodically measure and adjust that plan, or are you just “riding by the seat of your pants,” hoping things will get better? In Episode 5, we cover: – An example of a typical conversation between a small business owner or manager and a local advertising rep. –...

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Is there anyone who honestly believes that we are ever going to run out of good deals on cars, furniture sales, online courses or any other commonly advertised product? In this episode, Kevin discusses: – Why selling scarcity can actually contradict the rest of your message and plant the seed of distrust in your potential customer’s mind. – Why businesses...

Are You a Caricature? | Be Real Do Better – The Small Business Marketing Show, Ep. 3

Are You a Caricature? | Be Real Do Better – The Small Business Marketing Show, Ep. 3

Let’s suppose the marketing and communication you do for your business was represented by a drawing. Would it look more like a realistic portrait of you, or a cartoon caricature? In this episode, Kevin addresses: – What he means by caricature and playing to stereotypes. – Three common examples of caricature marketing, including the space Kevin considers himself to be...

What Does “Small Business” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 2

What Does “Small Business” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 2

How do you define what a small business is? In this episode, I clarify who exactly I’m hoping to help with this show, along with: – My definition of what I consider to be a “small business” when it comes to marketing. – The one key factor that helps me determine whether or not things can start getting done to...

It’s About Connection | Be Real Do Better – The Small Business Marketing Show, Ep. 1

It’s About Connection | Be Real Do Better – The Small Business Marketing Show, Ep. 1

It’s common question among small business owners and entrepreneurs: “How do I get my name out there?” In the introductory episode of “Be Real Do Better – The Small Business Marketing Show,” I’m offering what I feel is a much more effective question to consider, along with: – What the show is for. – What do I mean when I...

Screw the Naysayers – Tim Alison | Journeys with the No Schedule Man, Ep. 78

Screw the Naysayers – Tim Alison | Journeys with the No Schedule Man, Ep. 78

When you daydream about the things you really wish you could be doing or would like to be doing, how much does potential feedback from the naysayers influence what you do … or choose not to do? Tim Alison is a semi-retired entrepreneur who, at the time of this recording, is about to release a book called “Screw the Naysayers.”...

Creating Miracles – Nichole Wynter | Journeys with the No Schedule Man, Ep. 76

Creating Miracles – Nichole Wynter | Journeys with the No Schedule Man, Ep. 76

What would have to change in your life for you to consider it a “miracle?” Today, we’re joined by Nichole Wynter, a Miracle Life Coach. Nichole helps ambitious business women materialize miracles in their business and in their lives. Stay up-to-date on future episodes: Among the many areas where Nichole helps her clients: managing their distractions, overcoming the need to...

Flush the Fear – Beth Allen | Journeys with the No Schedule Man, Ep. 75

Flush the Fear – Beth Allen | Journeys with the No Schedule Man, Ep. 75

If I could take one of your fears and flush it away forever, which would it be? What if we could flush them all? That’s a huge part of what Beth Allen helps people do, and she’s joining us today to share her story, which I suspect you’re really going to love. A little bit about Beth: she is the...