Uncategorized

When Should I Advertise? | Be Real Do Better – The Small Business Marketing Show, Ep. 9

When Should I Advertise? | Be Real Do Better – The Small Business Marketing Show, Ep. 9

One of the questions I have been asked the most over the years is, “When is the best time for me to advertise?” Not to be glib about it, but my immediate reaction would always be to wonder, “Well, when are you open for business?” Most often, the question would come from someone running a small-to-midsize business who felt that...

Do You Know What Motivates You? | Mindset Coaching

Do You Know What Motivates You? | Mindset Coaching

Do you know what it is that you really want? I’m asking because I didn’t, and I’m hearing this from so many other people that I know and care about that are facing – or have faced – something similar. I’ll give you an example: Many years ago, when I was in a really heavy transition phase in my life,...

Compete Every Day – Jake Thompson | Journeys with the No Schedule Man, Ep. 79

Compete Every Day – Jake Thompson | Journeys with the No Schedule Man, Ep. 79

What are you competing for? Jake Thompson is Founder and Chief Encouragement Officer at Compete Every Day® a global lifestyle brand committed to reminding you that your life is worth fighting for. They strive to reignite the competitive fire already within you that’s necessary to achieve life’s victories. From a passion project to a worldwide motivational brand, Jake started Compete...

Branding vs. Call to Action | Be Real Do Better – The Small Business Marketing Show, Ep. 8

Branding vs. Call to Action | Be Real Do Better – The Small Business Marketing Show, Ep. 8

Most of us likely know somebody like this: a coworker, extended family member, friend of a friend. Every time you see them, they’re asking you for something. You likely know the type: forever in need of a favour, hat perpetually in hand, asking all the time. We all need to ask for something sometimes. It’s healthy and necessary. But if...

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

How much do you like being nagged, bothered, rushed, hurried? Do you appreciate it when someone tells you to “hurry up?” Me neither. Why then would we think that it’s a good idea to try and sell ourselves that way? In most small business marketing scenarios, whatever is being advertised will be in greater supply than the demand for that...

Why Do People Buy From You? | Be Real Do Better – The Small Business Marketing Show, Ep. 6

Why Do People Buy From You? | Be Real Do Better – The Small Business Marketing Show, Ep. 6

One of “The Four Agreements” recommended by Don Miguel Ruiz in his landmark book (which I recommend everyone should read) is to not make assumptions. And yet, an astonishingly high percentage of us gear our marketing message and efforts toward what we assume people are looking for and might want to hear. Today, Kevin goes over: – A specific example...

What Does “More” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 5

What Does “More” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 5

Do you have a specific plan for growing your business and method to periodically measure and adjust that plan, or are you just “riding by the seat of your pants,” hoping things will get better? In Episode 5, we cover: – An example of a typical conversation between a small business owner or manager and a local advertising rep. –...

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Is there anyone who honestly believes that we are ever going to run out of good deals on cars, furniture sales, online courses or any other commonly advertised product? In this episode, Kevin discusses: – Why selling scarcity can actually contradict the rest of your message and plant the seed of distrust in your potential customer’s mind. – Why businesses...

Are You a Caricature? | Be Real Do Better – The Small Business Marketing Show, Ep. 3

Are You a Caricature? | Be Real Do Better – The Small Business Marketing Show, Ep. 3

Let’s suppose the marketing and communication you do for your business was represented by a drawing. Would it look more like a realistic portrait of you, or a cartoon caricature? In this episode, Kevin addresses: – What he means by caricature and playing to stereotypes. – Three common examples of caricature marketing, including the space Kevin considers himself to be...

What Does “Small Business” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 2

What Does “Small Business” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 2

How do you define what a small business is? In this episode, I clarify who exactly I’m hoping to help with this show, along with: – My definition of what I consider to be a “small business” when it comes to marketing. – The one key factor that helps me determine whether or not things can start getting done to...