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Small Business Marketing & Bad Sales Pitches: The Put Down

Small Business Marketing & Bad Sales Pitches: The Put Down

Here’s yet another thing I didn’t understand when I was younger: Everybody’s selling something. Absolutely everyone is selling. And the way they try to sell will tell you a lot about the way they’re going to service after the sale. But you might be thinking, “Well, wait a minute. I don’t work in sales!” Maybe not. But you’re selling. You’re selling yourself...

Elevator Pitch Paralysis? Don’t Let The Start Stop You.

Elevator Pitch Paralysis? Don’t Let The Start Stop You.

In the world of online marketing, the common wisdom is to know who your “avatar” is. You’ll be encouraged to visualize your exact perfect customer, how they behave, where they are, what they do and how that relates to your specifically targeted niche. From a marketing and business standpoint, and in a general sense, it’s good and necessary advice and...

What To Do With My Life? Look Inside.

What To Do With My Life? Look Inside.

Transcript: What I wanted to share with you today is that no matter what’s going on in your life, no matter what challenge you might be facing or decision that you’re trying to come to, try to relax a little bit. Try to trust yourself, because you’re going to be able to figure it out. Based on my experience, you...

Sh – – – – ing On Yourself: Calling Out The Inner Critic

Sh – – – – ing On Yourself: Calling Out The Inner Critic

Several years ago, when I hit a really rough patch in my life, I began to go and see a counselor on a regular basis. I still do that, by the way, and that’s been such an enormous help to me. One thing in particular in the early days of doing that really stuck with me, made a big impact,...

Putting Creativity In Motion: Jeff Boudreau of Jeff’s Musical Car – No Schedule Man Podcast, Ep 31

Putting Creativity In Motion: Jeff Boudreau of Jeff’s Musical Car – No Schedule Man Podcast, Ep 31

When I first heard about a guy who invites musicians into his car so that he can conduct a quick interview, have them perform a song, and then create a video episode of each encounter, I was immediately intrigued. I also had a lot of question about how he got the idea and how he was making it happen. Jeff...

The Incredible Power of Music to Cross All Cultures: Alfredo Caxaj – NSM Podcast, Ep. 8

The Incredible Power of Music to Cross All Cultures: Alfredo Caxaj – NSM Podcast, Ep. 8

In this most recent episode of the No Schedule Man Podcast, Kevin talks with Alfredo Caxaj, the Executive and Artistic Director of Sunfest, a name that belongs both to one of the premier outdoor festivals in Canada (which takes place in London, ON every July), and a year-round world music concert series and non-profit community arts organization. In this conversation,...

Result Infatuation

Result Infatuation

I’ve recently come to realize something about myself. When I am fully engaged in activating a process, I feel quite content for the most part. But the moment my mind wanders to just about any perceived measurement of progress, my heart rate speeds up, my breathing gets more shallow and a sense of self-judgement begins to kick in. This seems...

Show Up. Look Up. Cheer Up.

Show Up. Look Up. Cheer Up.

I really like going to my gym. I love to be around the positive energy. Regardless of what someone’s age, gender or physical condition might be, I have always figured that if a person has made the effort to go to a gym, they have made and acted upon a decision to try and do something positive for themselves. I...

Where’s My Newsletter?

Where’s My Newsletter?

I recently was talking with a good friend and business associate, Steve Stefanidis, the co-owner of a great business called “Liner Guys” here in Southwestern Ontario. Always one to shoot me straight, Steve surprised me that day by asking, “Hey, buddy – where’s my newsletter? Did you take me off the list? What’s up??” Busted. Earlier this year, I set...

The Heart Of Rock and Roll Is Still Beating. At 7T8 bpm

The Heart Of Rock and Roll Is Still Beating. At 7T8 bpm

I love music. Other than the love of my kids, family and friends, there remain few things that can supercharge my soul as much as a live musical experience that reaches me in some kind of deep, personal way. And boy, did I get charged up at a charity event a little over a week ago, thanks to a band...