Video Blog

A Warning For New Advertisers | Be Real Do Better – The Small Business Marketing Show, Ep 13

A Warning For New Advertisers | Be Real Do Better – The Small Business Marketing Show, Ep 13

Once you put yourself out there, the advertising and media sales reps will see and hear it and start to call. That’s okay. They’re just doing their job. Our responsibility as business owners and managers is to not let those interruptions pull as away from the important tasks of the day. And yet, we don’t want to necessarily slam doors...

Are Radio & TV Still Relevant? | Be Real Do Better – The Small Business Marketing Show, Ep. 12

Are Radio & TV Still Relevant? | Be Real Do Better – The Small Business Marketing Show, Ep. 12

Are radio and TV still relevant, effective advertising options for local, small-to-midsize businesses? In radio’s case, I might argue that it’s survived in spite of itself, simply because of the fundamental fact of how easy it’s always been to access (you can’t watch TV in the shower, in the car or while you’re out for a jog … or at...

Using Your Own Voice | Be Real Do Better – The Small Business Marketing Show, Ep. 11

Using Your Own Voice | Be Real Do Better – The Small Business Marketing Show, Ep. 11

On air and online, should we be using our own voice and showing our own face? Absolutely. With two exceptions: 1. If the thought of being seen or heard genuinely causes you major anxiety, I would never ask you to just “suck it up and do it.” I’ll leave it up to you to decide whether it’s something that just...

Bad Marketing Strategy: Inventory Overload | Be Real Do Better – The Small Business Marketing Show, Ep. 10

Bad Marketing Strategy: Inventory Overload | Be Real Do Better – The Small Business Marketing Show, Ep. 10

Have you ever heard the old expression about trying to cram ten pounds of stuff into a five-pound bag? That’s inventory overload. It’s one of the most common – and ineffective – marketing strategies there is. It seems we’re so intent on proving our value and worthiness that we cram our ads full of what we think are features and...

When Should I Advertise? | Be Real Do Better – The Small Business Marketing Show, Ep. 9

When Should I Advertise? | Be Real Do Better – The Small Business Marketing Show, Ep. 9

One of the questions I have been asked the most over the years is, “When is the best time for me to advertise?” Not to be glib about it, but my immediate reaction would always be to wonder, “Well, when are you open for business?” Most often, the question would come from someone running a small-to-midsize business who felt that...

Do You Know What Motivates You? | Mindset Coaching

Do You Know What Motivates You? | Mindset Coaching

Do you know what it is that you really want? I’m asking because I didn’t, and I’m hearing this from so many other people that I know and care about that are facing – or have faced – something similar. I’ll give you an example: Many years ago, when I was in a really heavy transition phase in my life,...

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

Selling Urgency | Be Real Do Better – The Small Business Marketing Show, Ep. 7

How much do you like being nagged, bothered, rushed, hurried? Do you appreciate it when someone tells you to “hurry up?” Me neither. Why then would we think that it’s a good idea to try and sell ourselves that way? In most small business marketing scenarios, whatever is being advertised will be in greater supply than the demand for that...

Why Do People Buy From You? | Be Real Do Better – The Small Business Marketing Show, Ep. 6

Why Do People Buy From You? | Be Real Do Better – The Small Business Marketing Show, Ep. 6

One of “The Four Agreements” recommended by Don Miguel Ruiz in his landmark book (which I recommend everyone should read) is to not make assumptions. And yet, an astonishingly high percentage of us gear our marketing message and efforts toward what we assume people are looking for and might want to hear. Today, Kevin goes over: – A specific example...

What Does “More” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 5

What Does “More” Mean? | Be Real Do Better – The Small Business Marketing Show, Ep. 5

Do you have a specific plan for growing your business and method to periodically measure and adjust that plan, or are you just “riding by the seat of your pants,” hoping things will get better? In Episode 5, we cover: – An example of a typical conversation between a small business owner or manager and a local advertising rep. –...

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Selling Scarcity | Be Real Do Better – The Small Business Marketing Show, Ep. 4

Is there anyone who honestly believes that we are ever going to run out of good deals on cars, furniture sales, online courses or any other commonly advertised product? In this episode, Kevin discusses: – Why selling scarcity can actually contradict the rest of your message and plant the seed of distrust in your potential customer’s mind. – Why businesses...