Exceptional Marketing Messages

How social is your media? What shows others you stand apart?

If Your Marketing Message Washed Up On Shore, Would I Even Notice It, Let Alone Bother To Take It Out Of The Bottle?

Let’s Save (and Create) Time & Money For You & Your Business … and Have Fun Doing It

Get Your Message Out Of The Bottle | Kevin BulmerYou already know that you’re a resourceful, hard-working, forward-thinking person. But you often feel overwhelmed. It feels like there are always more “problems” to be dealt with than solutions. You already have to “wear a lot of hats,” feeling constant pressure to do more with less. 

On top of that, at least when it comes to reaching customers, everything’s changing. People are communicating differently. The choices are endless. 

This used to be easier.

The good news is, there’s never been more choice. The bad news is, there’s never been more choice. And it’s overwhelming. For many, the thought of doing something new or different or making any changes just feels like another pile of bricks on their backs.

So we freeze. We either change nothing, or download it to someone else, hoping they’ll just “get it done.” 

And this is how we so often represent ourselves and our businesses, our livelihood

The result? We get lost. We pretty much do what we see others doing, ending up with so much advertising that all looks, sounds and feels the same. It all ends up being an off-putting mishmash of ineffective industry jargon, gimmicks, playing to stereotype and advertising cliches. And people – real people who could be your customers –  tune it out. It’s white noise to them. They’re not interested, especially when they’re facing similar challenges in their own home life. They’re overwhelmed too, and they’re sick and tired of advertisers shouting boasts, commands and empty threats at them.

So how can we make things simpler, get better results without spending more, free up time to invest in other areas and actually enjoy the process?

It’s so much easier than you think …


WHAT IS THIS?

Kevin Bulmer - Exceptional Messages

Exceptional Marketing Messages is  a fun and engaging group coaching day/workshop program to introduce you & your team to the incredible possibility – and fundamental simplicity – of crafting unique, effective marketing messages and creative online content to help attract, sustain and grow new sales to your business.

WHAT’S IN IT FOR YOU?

If you begin to apply the principles and practices shared in this program, you should expect:

  • It will help truly set you apart to grow your business.
  • Increased your return on investment in advertising and marketing.
  • Empower & equip your people to create their own content and build their own brand.
  • Build referrals and positive word-of-mouth by creating connection & community.
  • Creating magnetic relationships through increased engagement & interaction.
  • Achieve measurable results through implementation of a strategy and plan.

ASK YOURSELF:

  • How unique & original is your marketing message & approach compared to others in your field?
  • If I asked someone off the street what is unique about your brand, compared to others in your category, what would they say?
  • How effective and engaging is your social media / online strategy?
  • How much local video are you creating & sharing?
  • What are you doing to build (and monetize) your own audience?
  • How empowered are your sales reps / agents to create their own brands, create relationships and add value to build the business as a whole?

HOW DOES IT WORK?

Most business only ever say they’re different. And yet they almost all communicate the same way: ineffectively. We’re going to change that for you.

We’re going to:

STOP: Blending in, interrupting, paying to make more noise, spending time & money  doing and saying the same thing – in the same way – as everyone else.

START: Standing out (in an engaging, authentic way) and increasing ROI through effective messaging; Creating time & money through very simple creative content strategies; Sustaining and scaling sales by interacting, engaging, building relationships, trust and magnetic emotional connection.

This program will help you easily create time & money as you truly stand out, connect & grow your business in a changing media landscape.


WHAT WILL WE COVER?

Kevin Bulmer - Exceptional Messages

Part One: Is Our Marketing Message Exceptional?

  • Why most local marketing doesn’t connect with real people … and what to do about it.
  • The mindset shift most marketers need to make in order to get the results they’re looking for.
  • Three key questions we need to be asking ourselves, and in what order (and why most marketers have it backwards).
  • The single most important area marketers can improve to increase their ROI … and it’s the area where most are way, way off course
  • What is your “brand,” and how is it being shaped by your message, content & approach?
  • Real-world examples of what’s possible.

Group collaboration session to include:

  • First impression check/”copy audit”: How unique, original & engaging is our message? What’s missing?
  • Brand evaluation (what is it really, and what do we want it to be?)
  • Elements of an irresistible offer & the importance of effective sales copy & strategy
  • Team Interviews, collaboration, message and content idea discovery.

Kevin Bulmer - Exceptional MessagesPart Two: Creating Time & Money: Content Creation, Discovery & Strategy

Here’s where we’ll actually begin to create new, original content and strategy and set a course for going forward, including:

First we’ll cover:

  • What “content” is, and why it’s so important to building your business (now and in the future).
  • Why video (locally generated) is an absolutely crucial tool for your future success
  • How to make impressions, add value and build trust and connection without even being there!
  • Why consistency and quality of attention is critical to shaping a brand.
  • What we should all be doing with “traditional” media (while it still exists).

Then we’ll create!

  • We’ll create content (video, photo, text), live on site (team interviews, collaboration and discovery).
  • Learn the quantum creation content model that will allow you to generate weeks – or even months – worth of content in just a few hours.
  • Content calendar creation, collaboration & mind-mapping .
  • Social media management plan & implementation basics.

Plus .. an introduction to the power and potential of building & monetizing your own audience.


WHAT’S THE NEXT STEP?

Want to schedule a time to talk to determine if this is the right fit for you?  I’m sure you’ll have some questions. I’ll have some for you too.

If we determine it’s a great fit, we’ll look to next steps. And if not, we won’t. Sound fair?

You can also work with me on an on-going basis to discover and implement these principles as part of the day-to-day growth of your business. For learn more about hiring me to work with you and your team, click here.

If you care to send me a little information, that will give us a running start on a discovery call. If you’re up for that, please complete the form below, I’ll do some homework and reach out to schedule a call. Or, just jump straight to my email and/or phone number, below.

Contact me directly:

Call: 519-280-8301 | Email: kevin@kevinbulmer.com