Get Off Of Social Media If … | Be Real Do Better – The Small Business Marketing Show, Ep. 16

Get Off Of Social Media If ... | Be Real Do Better - The Small Business Marketing Show, Ep. 16Have you ever heard the term, “Less is more?”

Or, put another way, “Do less, but do it better.”

Instead, we humans seem to feel that we need to do everything. And in the world of small business marketing, that’s a dangerous game because it can quickly pull our effort and attention away from our most important tasks. Worse still is making an extra effort only to have it appear to others as if we’ve made very little effort at all.

And that’s why, sometimes, we’d be best to get ourselves off of social media.

In this episode, I give some examples of why you might want to consider getting your business off of some – or all – of your current social media feeds, such as:

– If there’s no recent activity; if your social channels look and feed like ships long set adrift.

– If the only content you’re sharing are sales offers and “calls to action” with little-to-no engagement.

– If you’re just using one social channel to automatically feed another (e.g., the only thing your Twitter page does is show links to your Instagram account) but not exhibiting any effort or understanding about how people like to engage on that particular platform.

Key takeaway:

Examine what social media channels you’re trying to maintain and see if you can objectively view it to see how it looks and feels from another perspective. Does it look like you don’t care or haven’t made any effort?

See if you can choose one social media feed and do it well. Make one that (ideally) both aligns with the demographics and habits of your preferred kinds of customers (i.e., don’t go to Facebook if you’re looking for teens) and that you feel most comfortable using.

If all else fails, and you find that social media makes you absolutely miserable at every turn, then turn them all off and make the fact that you don’t use it part of your brand.

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