Here’s The Real “Problem” | Be Real Do Better – The Small Business Marketing Show, Ep. 20

Here's The Real "Problem" | Be Real Do Better - The Small Business Marketing Show, Ep. 20

Feeling that we’re marketing ourselves effectively is just one of many common business “problems.”

But, almost always, there is a deeper, simpler, more fundamental “problem” beneath that problem. Once we turn our attention to it, and actually do something about it, many of the other common “problems” related to business – marketing included – suddenly seem to be solve themselves.

That’s what this episode is about: the real “problem” beneath the “problem.”

In this episode …

~ What to be thinking instead of “top of mind awareness” and “getting my name out there.”

~ The difference between something we think we can buy as opposed to something we do.

~ A mindset shift between “advertising” and “marketing.”

~ How marketing suffers when it becomes – like so many other things in business – a people problem, when it gets put into the “just get it done” pile.

~ A few key things to look for in your own efforts to see whether or not you’re stuck in old patterns or if you’re actually giving yourself a chance to create and cultivate new customer relationships that will last.

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Resources

Free Guide: Better Marketing Results in 3, 2, 1 ... Go by Kevin BulmerEnter your email to get my Free PDF Guide: “Better Marketing Results in 3, 2, 1 … Go”


For my podcast on personal and professional growth, “Journeys with the No Schedule Man:” Click Here

Other Episodes You Might Like …

If you enjoyed this video, I’m pretty sure you’ll like these ones as well:​

Choosing a Web Address | Be Real Do Better - The Small Business Marketing Show, Ep. 19 Facebook Page Basics | Be Real Do Better - The Small Business Marketing Show, Ep. 18 The Grind of Staying Relevant | Be Real Do Better - The Small Business Marketing Show, Ep. 17

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