How To Handle Ad Reps | Be Real Do Better – The Small Business Marketing Show, Ep. 14

How To Handle Ad Reps | Be Real Do Better - The Small Business Marketing Show, Ep. 14Almost as soon as you’ve begun to engage in any kind of external marketing, you’re likely to be inundated with what seems like an endless parade of advertising and media sales reps.

How should we handle that?

In this episode, we cover:

– Why it comes down to trusting your gut. Are they trying to help you or sell you? Do they dump on the decisions you’ve already made to build themselves up, or are they being respectful of your time, effort and process?

– How to know who may be a helpful, valuable resource to you and who should likely be immediately excused and never asked back.

– What I would never, ever, every do when it comes to “pests.”

Key Takeaway:

Decide how you’re going to handle these interruptions in advance. Be firm but fair.

Make sure to predetermine a strategy and timeline for circling back to reevaluated your current plan’s performance and your options going forward and stick to it. Don’t allow ad reps who are only out for themselves to divert you from your path.

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Resources

Free Guide: Better Marketing Results in 3, 2, 1 ... Go by Kevin Bulmer

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~ Kevin’s podcast on personal and professional growth, “Journeys with the No Schedule Man:” Click Here

Other Episodes You Might Like …

If you enjoyed this video, I’m pretty sure you’ll like these ones as well:​

A Warning For New Advertisers | Be Real Do Better - The Small Business Marketing Show, Ep 13 Are Radio & TV Still Relevant? | Be Real Do Better - The Small Business Marketing Show, Ep. 12 Using Your Own Voice | Be Real Do Better - The Small Business Marketing Show, Ep. 11

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