How familiar does this feel to you?
It’s something I experienced some version of a lot in my days helping business owners with their marketing:
Me: “What are we trying to do here?”
Business Owner: “Well, I want more business.”
Me: “Great! What exactly does ‘more business’ mean?”
Business Owner: “More customers. More sales.”
Me: “Okay. How many more? And what’s going to be the impact of that?”
It’s usually around there that it starts to fall apart, or the conversation devolves into a price war between the advertising rates of “one guy” versus “the other guy.” But that just masks the greater point:
They don’t know.
They don’t necessarily know what “more business” or “more sales” means. And I don’t blame them.
I’ve been in those shoes and know what it’s like; most business people I know are pulled so far into the business on a day-to-day basis that they have a limited ability to work on the business. So, like most people in their personal lives, they’re just trying to take what they have and make it a little better.
Can Coaching Help?
The brilliance of effective coaching is not in coming in and doing the work for you. No one knows your business better than you do. But that’s the challenge: you’re so close to it, you may not be able to see the macro view your business and your life as it relates to the business. A good coach will help you discover and act upon what you already know but may not be seeing at the moment.
To get a sense of my approach and how (if at all) it may be able to help you, please watch this video to get a sense of whether or not my “style/personality” and areas of experience and expertise may be a fit for you:
Well … okay then. Perhaps we’re meant to work together.
Some things to consider:
Where are we right now?
To move forward effectively or ignite any kind of positive change, we first need to understand exactly where we are already, and why. That sounds simple. Is it? Awareness is an entirely undervalued character trait.
Where are we going?
Once we know where we are, to move forward, we need to have a goal. In my opinion and experience, things like “more business,” “more sales” or “better staff” are not goals. They’re wishes. A real goal must be specific, measurable and actionable. And there may be many, many smaller goals that need to be achieved in order to get to the larger one.
How are we going to get there?
Once we’ve set the foundation by taking total responsibility for where we are currently, and then identified where we wish to be and why, we then need an actionable plan to take us there; a plan that we can track and measure at regular intervals and tweak as needed.
A coach can help with that by bringing in a fresh perspective to ask the right questions on the way to helping you discover what’s right for you and your business.
Plans & Pricing
For any situation where more than one person will be involved, or for multiple 1-on-1 coaching opportunities for you and/or your team, please contact me directly to discuss your specific needs and expectations and we’ll come up with a plan that works.
Schedule a Discovery Call
Interested but unsure? Schedule an introductory discovery call – up to 20 minutes at no charge. This helps to establish expectations and ensure a good fit for us both. Contact me as follows:
Phone: +1 226-884-7129
We can also do the call via Skype. Email me if you’d like to set up a connection that way.
I highly recommended listening to the following episodes of my podcast, “Journeys with the No Schedule Man:”
Episode 50 – “How I Got So Huggable” with Jim Gilbert
Jim Gilbert’s story of how he built a used car business in New Brunswick, Canada, into a thriving, vibrant, unprecedented kind of destination, and he did it not by coming up with a gimmick. He did it by reflecting who he really was (is) in every aspect of the business, eventually becoming known as “Canada’s Huggable Car Dealer.
Some the lessons that came out of the chat with Jim include: Working Weekends & Learning From the Customer; Shoot the Gun, Ride the Bullet (trusting your intuition, taking action, and figuring it out as you go); and how He Did What Everybody Else Did … Until He Didn’t.
Visit this episode’s blog post here ==> Episode 50
David Ciccarelli, the CEO and Founder of Voices.com, an industry-leading website that connects business with professional voice talent, shares the story of how it all started, where the ideas came from, how he & his wife Stephanie acted upon those ideas and have evolved into where they are today.
Some lessons and takeaways to listen for in this discussion include: Moving forward and taking action; being creative and resourceful; and making decisions!
If you have any kind of entrepreneurial aspirations at all, you’ll find great value in hearing what David has to say.
Visit this episode’s blog post here ==> Episode 10
Melissa Schenk is the creator of MS2 Productions, a high impact video marketing agency. Some of the key things I took from my time with Melissa include: Doing what can’t be done; Becoming like the people you spend the most time with; and remembering that it’s what I can do for you and not the other way around.
It’s definitely worth a listen if you want to learn how to stand out and be remembered!
Visit this episode’s blog post here ==> Episode 53
Additional Free Resources
Again, just a reminder that there are a wealth of free resources right at your fingertips here, including:
Also keep in mind the “Resources” page on this site – you’ll find some great ideas in there, too!
Either way, thanks for visiting and I wish you all the best!