Professional Growth – Small Business Marketing & Productivity

Kevin Bulmer Coaching - Certified Coaches Federation

Please. Stop. Following.

If you feel you could be getting more out of your marketing & advertising, you’re probably right.

It’s rare to see it done well, and here’s why:

We’re afraid to be who we really are.

So we copy and mimic what we see from other advertisers, because we think that if they’re doing it a certain way, it must be working and it will work for us too.

It feels safe.

But it’s a bad idea.

It’s as true in business as it is at home: we copy and mimic what we see from others because we’re afraid to stand out.

… which is exactly what we should be doing with our marketing! But you have to do it authentically to be taken seriously.

If you’re looking for someone to come up with a catchy slogan, a gimmick or to tell you what sale to run next, call somebody else.  Those things aren’t the issue.

If, on the other hand, you want to rediscover what truly makes you unique, why you got into the business in the first place, what it is that you’re really selling and how to put that all together with you own story, brand, budget and plan, then I’m your guy.

Want to talk about it?

Call me: +1 226-884-7129
Email me:

Page Divider LineWhat would you consider “success”?

Here’s something else I’ve  experienced more times than I can remember, working with small business owners, managers and entrepreneurs:

Me: “What are we trying to do here?”
Business Owner: “Well, I want more business.”
Me: “Great! What exactly does ‘more business’ mean?”
Business Owner: “More customers. More sales.”
Me: “Okay. How many more? And what’s going to be the impact of that?”

It’s usually around there that it starts to fall apart. But that just masks the greater point:

They don’t know.

They don’t necessarily know what “more business” or “more sales” or “better productivity” means. And I don’t blame them.

I’ve been in those shoes and know what it’s like; most business people I know are pulled so far into the business on a day-to-day basis that they have a limited ability to work on the business. So, like most people in their personal lives, they’re just trying to take what they have and make it a little better.

The brilliance of effective coaching is not in coming in and doing the work for you. No one knows your business better than you do. But that’s the challenge: you’re so close to it, you may not be able to see the macro view your business and your life as it relates to the business. A good coach will help you discover and act upon what you already know but may not be seeing at the moment.

Some things to consider:

Where are we right now?

To move forward effectively or ignite any kind of positive change, we first need to understand exactly where we are already, and why. That sounds simple. Is it? Awareness is an entirely undervalued character trait.

Where are we going?

Once we know where we are, to move forward, we need to have a goal. In my opinion and experience,  things like “more business,” “more sales” or “better staff” are not goals. They’re wishes. A real goal must be specific, measurable and actionable. And there may be many, many smaller goals that need to be achieved in order to get to the larger one.

How are we going to get there?

Once we’ve set the foundation by taking total responsibility for where we are currently, and then identified where we wish to be and why, we then need an actionable plan to take us there; a plan that we can track and measure at regular intervals and tweak as needed.

A coach can help with that by bringing in a fresh perspective to ask the right questions on the way to helping you discover what’s right for you and your business.

Want me to help?

Call me: +1 226-884-7129
Email me:

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Plans & Pricing

I offer a variety of interactive coaching “bootcamps” and half or full-day workshops that can be customized to suit your needs and may have a follow-up coaching call component.

Click the title for a PDF document containing detailed information on each program.

Gear Up Your Marketing Results: The Advertising Tune-up for Small Business & Entrepreneurs

Digital Marketing Decoded For Small Business & Entrepreneurs

Navigating ChangeThe 4 Keys to Sustainable Productivity & Organizational Effectiveness

Pure Potential: How to take the lead in your life & discover, plan and achieve your goals

For any situation where more than one person will be involved, or for multiple 1-on-1 coaching opportunities for you and/or your team, please contact me directly to discuss your specific needs and expectations and we’ll come up with a plan that works.

You might also consider looking into bringing me in to speak to your group . You can find more information on that here.

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Schedule a Discovery Call

Interested but unsure? Schedule an introductory discovery call – up to 20 minutes at no charge. This helps to establish expectations and ensure a good fit for us both.

Email me:

Call me: +1 226-884-7129

We can also do the call via Skype. Email me if you’d like to set up a connection that way.

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Recommended Resources

I highly recommended listening to the following episodes of my podcast, “Journeys with the No Schedule Man:”

Episode 50 – “How I Got So Huggable” with Jim Gilbert

How I Got So Huggable – Jim Gilbert | Journeys with the No Schedule Man, Ep. 50Jim Gilbert’s story of how he built a used car business in New Brunswick, Canada, into a thriving, vibrant, unprecedented kind of destination, and he did it not by coming up with a gimmick. He did it by reflecting who he really was (is) in every aspect of the business, eventually becoming known as “Canada’s Huggable Car Dealer.

Some the lessons that came out of the chat with Jim include: Working Weekends & Learning From the Customer;  Shoot the Gun, Ride the Bullet (trusting your intuition, taking action, and figuring it out as you go); and how He Did What Everybody Else Did … Until He Didn’t.

Visit this episode’s blog post here ==> Episode 50

Listen to Episode 50 on: iTunes | LibsynYouTube

Episode 10 – “Building a Global Business and Brand” with David Ciccarelli

Episode 10: Building a Global Business - David Ciccarelli of Voices.comDavid Ciccarelli, the CEO and Founder of, an industry-leading website that connects business with professional voice talent, shares the story of how it all started, where the ideas came from, how he & his wife Stephanie acted upon those ideas and have evolved into where they are today.

Some lessons and takeaways to listen for in this discussion include: Moving forward and taking action; being creative and resourceful; and making decisions!

If you have any kind of entrepreneurial aspirations at all, you’ll find great value in hearing what David has to say.

Visit this episode’s blog post here ==> Episode 10

Listen to Episode 10 on: iTunes | Libsyn | YouTube

Episode 53 – “How Do You Want To Be Remembered?” with Melissa Schenk

How Do You Want To Be Remembered? – Melissa Schenk | No Schedule Man Podcast, Ep. 53Melissa Schenk is the creator of MS2 Productions, a high impact video marketing agency. Some of the key things I took from my time with Melissa include: Doing what can’t be done; Becoming like the people you spend the most time with; and remembering that it’s what I can do for you and not the other way around.

It’s definitely worth a listen if you want to learn how to stand out and be remembered!

Listen to Episode 53 on: iTunes | LibsynYouTube

Visit this episode’s blog post here ==> Episode 53

Page Divider LineAdditional Free Resources

Again, just a reminder that there are a wealth of free resources right at your fingertips here, including:

Also keep in mind the “Resources” page on this site – you’ll find some great ideas in there, too!

Either way, thanks for visiting and I wish you all the best!