Stuck In Your Story: The Risk Of Racing In Circles

Stuck In Your Story: The Risk of Racing In Circles

Kevin Bulmer | Stuck in Your Story

Track One: Organizational Effectiveness

Track Two: Small Business Marketing That Wins

What can stock car auto racing teach us about creating effective organizations and marketing?

Take it from a guy who used to run a race track:

A lot.

Track One: Organizational Effectiveness

Want to get to the front and stay there? Leave one lug nut loose and you’re back in the pits. You need the whole team and all four tires tight. Then, run your own race.


This Is For You If:

  • You can’t seem to get everybody on the same page.
  • Your results are inconsistent.
  • You’re working hard but don’t seem to be getting anywhere new.
  • You’re spinning your wheels: constantly repeating tasks or correcting little mistakes.
  • It feels like you’re in the race, but never in the lead for long, or not winning your share.
  • You’re not reaching your potential

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Track Two: Small Business Marketing That Wins

Caution. You’re lost in the crowd. It’s time to pull your marketing in for a pit stop.

Good news: we can dial it in with a 2-second tune-up, if you want to run better.

Want to know how?

This Is For You If:

  • You’re struggling to attract the right customers, members, sponsors, donors, participants or volunteers.
  • Your marketing and advertising feels ineffective or directionless.
  • You’re not standing out: your advertising and outreach looks, sounds or feels so similar to that of others.
  • It feels like you’re drowning in choices and don’t know which to choose.
  • You’ve ever asked yourself, “How could people not know about us by now?”

Contact Kevin Today to Check Availability

Call: 226-884-7129| Email:

Run your own race.
Step out of your story, stand out from the crowd.”

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Ideally suited for:

Small businesses, organizations and entrepreneurs looking to have a better understanding of their ideal market, their message and how best to creatively and effectively communicate and grow their business.

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Kevin’s Been There:

Kevin Bulmer at Delaware SpeedwayIn 1998, Kevin co-created, sold and produced a weekly radio talk show called “The Pit Crew” with his friend Mike Kilbreath. Sold-out before its first show, it went on to become a major hit, connecting Kevin with businesses in the industry, including the operators of Delaware Speedway, who hired him first as a track announcer and then as Sales & Marketing Director. He later became General Manager. The following year, the track was nominated for Small Business of the Year by the London Chamber of Commerce.

During that time, Kevin also announced for the CASCAR Super Series (now the NASCAR Pinty’s Series) at renowned venues such as Mosport International Raceway and the Toronto Molson Indy. He contributed columns to Inside Track Motorsport News, the Sarnia Observer and the Forest Standard over a period of several years.

In his time in the motorsports, Kevin worked with several top brands, including Coca-Cola, Budweiser (Labatt), NASCAR, Cintas, Carquest, Mopar and many others to activate multi-level sponsorships, ad campaigns and corporate hospitality.

In the time since, Kevin has worked directly with businesses on their marketing and advertising and has seen that most of the challenges he ran up against in his time in racing are fairly common. This presentation was created to help.

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What People Are Saying About “Stuck In Your Story”

“We had such a positive feedback about your talk. It was an eye opener for us with regards to the  challenges our club is facing right now. We need more speakers like you; you are on point and you have  significantly  touched  the topic our members need to hear.”
– Dr. Grace Carbilledo, President of Rotary Woodstock-Oxford

“You did a great job with your presentation. Everyone was impressed and I had many good comments from what you shared. Well Done!”
– Doug Vincent, Rotary International, United Nations Representative (Zone 24) & RCMP Federal Police Advisor