Stuck In Your Story: The Risk of Racing In Circles
Marketing Messaging That Stands Out, Connects & Grows Small Business
If you feel you could be getting more out of your marketing & advertising, you’re probably right.
It’s rare to see it done well, and here’s why:
We’re afraid to be who we really are.
This is for you if you want to:
– Stand out from your market competitors.
– Increase revenue, engagement & return on investment.
– Improve productivity & process.
– Create original content, strategy, alignment & new streams of revenue.
– Reduce waste, risk, redundancy.
“But .. wait. Isn’t that what we’re doing?”
Not from what I can see. Instead, metaphorically, we race in circles, stuck in the same old story (i.e, “the way things are”) as we copy & mimic what we see from other advertisers, because we think that if they’re doing it a certain way, it must be working and it will work for us too.
It feels safe.
But it’s a bad idea.
It’s as true in business as it is at home: we follow along on what we see from others because we’re afraid to stand out.
… which is exactly what we should be doing with our marketing! But you have to do it authentically to be taken seriously.
If you’re looking for someone to come up with a catchy slogan, a gimmick or to tell you what sale to run next, call somebody else.
Those things aren’t the issue.
If, on the other hand, you want to rediscover what truly makes you unique, why you got into the business in the first place, what it is that you’re really selling and how to put that all together in an authentic and sustainable way, then I’m your guy.
Stop racing in circles.
Get off the hamster wheel.
Use your own voice. Run your own race.
Step out of the old story and stand out from the crowd.
Related Workshop / Coaching Programs (click for PDF):
Coaching Program: What To Do Online? Marketing Content & Discovery Day Program
Workshop Framework: Digital Marketing Decoded for Small Business & Entrepreneurs
Call: 226-884-7129| Email: firstname.lastname@example.org
“Run your own race.
Step out of your story, stand out from the crowd.”
Ideally suited for:
Small businesses, organizations and entrepreneurs looking to have a better understanding of their ideal market, their message and how best to creatively and effectively communicate and grow their business.
What People Are Saying About “Stuck In Your Story”
“Informative, easy to understand, dependable, reasonable, funny … all words to describe Kevin Bulmer during his presentation on marketing at the Ontario Association of Food Banks Conference in Sarnia.
Food banks are multi- service, social service non profit organizations offering a multitude of services and programs. How to market this is a challenge. Not only did Kevin understand, he sympathized with the attendees! Kevin offered helpful, insightful examples of each food bank’s current website and social media usage. Wow! He did his homework!
The hour session was not long enough for all the questions and queries, and Kevin stayed afterwards to chat and discuss with many of the attendees.
Kevin is an authentic, sincere gentleman who wants to help everyone. He embraces opportunity and serves those in his path.”
– Adelle Richards, Operations Manager at the Inn of The Good Shepherd | Ontario Association of Food Banks Annual Conference
“We had such a positive feedback about your talk. It was an eye opener for us with regards to the challenges our club is facing right now. We need more speakers like you; you are on point and you have significantly touched the topic our members need to hear.”
– Dr. Grace Carbilledo, President of Rotary Woodstock-Oxford
“You did a great job with your presentation. Everyone was impressed and I had many good comments from what you shared. Well Done!”
– Doug Vincent, Rotary International, United Nations Representative (Zone 24) & RCMP Federal Police Advisor