Podcast

Becoming a Money Magician – Cheryl Campbell | Journeys with the No Schedule Man, Ep. 82

Becoming a Money Magician – Cheryl Campbell | Journeys with the No Schedule Man, Ep. 82

The question this week is: When it comes to money, are you a magician, a tyrant or a fool? Or,...

How To Handle Ad Reps | Be Real Do Better – The Small Business Marketing Show, Ep. 14

How To Handle Ad Reps | Be Real Do Better – The Small Business Marketing Show, Ep. 14

Almost as soon as you’ve begun to engage in any kind of external marketing, you’re likely to be inundated with...

A Warning For New Advertisers | Be Real Do Better – The Small Business Marketing Show, Ep 13

A Warning For New Advertisers | Be Real Do Better – The Small Business Marketing Show, Ep 13

Once you put yourself out there, the advertising and media sales reps will see and hear it and start to...

Are Radio & TV Still Relevant? | Be Real Do Better – The Small Business Marketing Show, Ep. 12

Are Radio & TV Still Relevant? | Be Real Do Better – The Small Business Marketing Show, Ep. 12

Are radio and TV still relevant, effective advertising options for local, small-to-midsize businesses? In radio’s case, I might argue that...

Using Your Own Voice | Be Real Do Better – The Small Business Marketing Show, Ep. 11

Using Your Own Voice | Be Real Do Better – The Small Business Marketing Show, Ep. 11

On air and online, should we be using our own voice and showing our own face? Absolutely. With two exceptions:...