small business marketing podcast

What Is “Content?” | Be Real Do Better – The Small Business Marketing Show, Ep. 15

What Is “Content?” | Be Real Do Better – The Small Business Marketing Show, Ep. 15

This used to be easier. As small business owner/operators, we used to just look for opportunities to “advertise.” And there’s still that. Except, there’s also this other word that keeps getting tossed around: Content. What exactly does that mean? And more specifically, what does it mean to someone operating a small business, community group or non-profit organization? In this episode,...