The Grind of Staying Relevant | Be Real Do Better – The Small Business Marketing Show, Ep. 17

The Grind of Staying Relevant | Be Real Do Better - The Small Business Marketing Show, Ep. 17So you want your business  to be top-of-mind? There’s something you should know: There is no “there.” You’ll never fully “arrive.” It’s a process, a grind. Forever. If you’re going to be in business, you may as well accept it.

It’s just part of the deal.

In this episode, I give some examples of why we must think of marketing as habitual part of what we do as opposed to a means to an end result, including:

– An example of a 100-year-old benchmark business from where I live who still fights tooth-and-nail to stay relevant.

– Why huge companies like McDonald’s and Nike keep advertising, regardless of the fact that most of us know who they are and what they do.

– How quickly and radically times can change, including the examples of certain businesses, sports and events that used to be a lot more culturally significant than they are now

Key takeaway:

Can you ask yourself honestly: do you have a long-term strategy, approach and mindset for marketing? Do you consider it a necessary evil or a means to an imagined end? Or can you look at it as an ongoing part of business execution, delivery and growth? If it’s anything but the latter, there’s a good chance you’re headed for major frustration …

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Resources

Free Guide: Better Marketing Results in 3, 2, 1 ... Go by Kevin BulmerEnter your email to get my Free PDF Guide: “Better Marketing Results in 3, 2, 1 … Go”

For my podcast on personal and professional growth, “Journeys with the No Schedule Man:” Click Here

Other Episodes You Might Like …

If you enjoyed this video, I’m pretty sure you’ll like these ones as well:​

Get Off Of Social Media If ... | Be Real Do Better - The Small Business Marketing Show, Ep. 16 How To Handle Ad Reps | Be Real Do Better - The Small Business Marketing Show, Ep. 14

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